Jean-Francois Durix

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Specifications	Jean-Francois Durix
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Cartes 2011: Going beyond payment with NFC peer to peer easy shopping NXP and INGENICO are leading the way to NFC contactless

Specifications	Jean-Francois Durix
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Content	Cartes 2011: Going beyond payment with NFC peer to peer easy shopping NXP and INGENICO are leading the way to NFC contactless solutions and have combined their forces to showcase the next advanced shopping experience with NFC mobile phone apps accepted at advanced certified payment terminals. Based on NXP proven NFC components, this new shopping experience demonstrates how consumers and merchants can strengthen their relationships for mutual benefits using NFC peer to peer technology. The following NFC uses cases demonstrate contactless payment using Google wallet or EMV payment, coupon acquisition and redemption, loyalty program management, paperless tickets and direct marketing services with peer to peer. They showcase how NFC phone apps based either on ISO14443 card emulation, ISO18092 peer to peer or MIFARE™ technology are accepted by EMV approved contactless payment terminals. Couponing and loyalty experience This new service will enable retailers and merchants to complete new ways of direct marketing for providing loyalty services to their customers in the shop or on the move. For you as a customer collecting one coupon in your mobile phone in one retailer shop or getting it on the move by reading a tag on an advertising poster, then redeeming it in another merchant shop will bring ease of use in your daily customer experience. During the payment operation, storing automatically a coupon in your mobile wallet and updating the loyalty card program is bringing convenience to you as a customer and added value for the merchant in the business relation. Going beyond payment with NFC peer to peer easy shopping A retail experience like never before powered by NXP and INGENICO
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