| Specifications | Jean-Francois Durix |
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| Specifications | Jean-Francois Durix |
| Business section |
| Specifications | Jean-Francois Durix |
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| Content | Cartes 2011: Going beyond payment with NFC peer to peer easy shopping PaperSave services Replacing your banking receipts or purchasing tickets by e-receipts on your mobile phone, which you can manage easily through the “papersave” application stored on your phone, will bring you a lot of convenience and is contributing to reduce paperwork. For business travellers as well, it can be a facilitating tool to fill in travel expenses report. You can also use traditional banking cards (contact or contact-less) with the payment terminal and store your banking receipt on your NFC equipped mobile phone as the transaction is made in two steps: the first step consists of the standard payment (contact or contact-less) and in the second step the retailer will propose you to push the e-receipt on your phone using NFC peer to peer communication. Business card exchange and direct marketing opportunity Imagine the merchant and the customer exchanging electronically their business cards! This is now possible with NFC peer to peer. The customer can decide to disclose his personal business card on his NFC mobile and the merchant can also push his business card to the end customer. This can easily be done during a second tap on the payment terminal and does not break any privacy rule as the customer can chose or not to share his business card and can refuse to receive the merchant business card. If both transaction partners accept the exchange, it allows easy customer relationship management for the merchant but also facilitates the management by the customer of his list of preferred shops. You can also imagine the merchant is pushing a short marketing message to a loyal customer instead of exchanging his business card. NFC peer to peer technology is opening a large number of opportunities for direct marketing campaigns. Key products demonstrated: www.nxp.com • PN512 NFC contact-less Transceiver designed to enable various types of consumer electronic devices with the most widely deployed contactless communication protocols • PN544 NFC controller highly integrated transmission modules for contactless communication at 13.56MHz including a microcontroller, or PN65N, NFC secure module, highly integrated transmission and security module www.ingenico.com • With Ingenico Telium2 based platform, merchants receive the most advanced transaction terminal technology available today. This design leads to faster performance, stronger security and greater versatility in transaction processing including leading-edge contactless acceptance. • The Telium2 technology is currently deployed in the comprehensive range of Ingenico terminals including wireless (iWL2xx), countertop (iCT2xx), peripherals (iPP2xx), contactless readers (iST150) and retail terminals (iSC2xx, iSC3xx, iPP3xx). |
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