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Content | An integrated approach to sustainable business The fact is that in big organizations, you might easily lose sight of the guiding principles and strategies that will lead you from where you are to where you want to be in the future. You can still work alright, with your intelligence, but you are missing deeper involvement, based on emotional intelligence, because you will not have values to share with your colleagues. People don’t come to work with their hands and minds only; they come with their heart and their emotions. You cannot expect to release the potential of employees unless they share the values of the organization. TQM is the recognition of this simple fact. It is deeply embedded in the reality of business life. It is the framework that brings consistency between our values and our practices. It is a powerful blend of philosophy and tools to achieve Excellence. ST’s Guide to TQM for Employees 1 STMicrolectronics, TQM Guide for employees. ” “ An overview of TQM at ST. Total Quality Management (TQM) is one of the characterizing features of our company identity and a key element of our success in creating social and economic value. TQM provides both a framework of objectives and strategies that guide and influence the interactions of the company with the outside world and a channel through which ST people can develop themselves and their abilities and work together to create powerful internal synergies. TQM has a very strong ethical basis and provides ways of translating this ethical dimension of the company into action. We believe that our employees are the actors of our performance, taking responsibility for and ownership of their activities. One way of considering TQM is as “the management of the total organization to achieve excellence”.1 As ST’s Guide to TQM for employees explains, “everyone in the organization is involved in the final product or service to the customer; each of our work processes and activities contributes to the success of the whole. In a broader sense, ‘Total’ also includes the organization’s responsibility to the community at large”. Working together to create a form of value that transcends the sole interests of the individual is itself a source of satisfaction and motivation. It also makes for more efficient and productive activity, which results in economic benefits. The form of TQM that we have developed over the years provides specific guidance on how to manage interactions with one’s colleagues and how to practice an ‘enlightened’ form of leadership that brings out the best in people through cooperation and the creation of trust. This ethical form of behaviour is based on our TQM ‘Five Principles’: • Management commitment: our managers should lead cultural change and create the environment for TQM to develop. Total Quality Management 14 |
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