Specifications | V. Brand Management R&D_and_Intellectual_Property_Report_2008 Hitachi,Ltd. |
Business section |

Specifications | V. Brand Management R&D_and_Intellectual_Property_Report_2008 Hitachi,Ltd. |
Business section |
Specifications | V. Brand Management R&D_and_Intellectual_Property_Report_2008 Hitachi,Ltd. |
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Content | R&D and Intellectual Property Report 2008 - 20 - V. Brand Management 1. Brand Management Based on the recognition that its founders’ sprits “harmony,” ”sincerity” and ”pioneering spirit” constitute the Hitachi Brand’s basic principles, Hitachi has gained its customers’ trust with its sincere attitude toward work. As the business envi- ronment changes with the trends toward consoli- dated management, globalization and more empha- sis on intangible assets, Hitachi Group has regarded the Hitachi Brand, its common asset, as an important management resource supporting its competitiveness. Moreover, since April 2000 it has vigorously pro- moted brand management to reinforce the Hitachi Brand. 1.1 Hitachi’s Brand Platform and Corporate Statement The Hitachi Brand is a significant promise that delivers Hitachi Group’s corporate strategy and social mission as well as specific corporate activities correctly to all the stakeholders. “Hitachi Brand Platform” clarifies what each and all of Hitachi employees working under the Hitachi Brand think and promise, and how they take an action. “Hitachi Brand Platform” consists of 3 pillars: “Brand Vision,” “Brand Mission” and “Brand Value.” (See Fig. 5.1) Fig. 5.1 Hitachi Brand Platform |
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Following Datasheets | nrdip2008-9_1 (4 pages) nrdip2008_1 (29 pages) ns8xt_4 (5 pages) nsr_4 (3 pages) ntcaflex_5 (5 pages) ntcalug-1_5 (7 pages) ntcalug_6 (7 pages) ntcle203_5 (7 pages) ntcle305_5 (5 pages) NTS0102_7 (27 pages) |
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