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| Specifications | Major Online Merchandiser sees a Big Drop in Shopping Cart Abandonment Following Deployment of VeriSi\ gn® Extended Validation SSL Certificates overstock.com case study : low res version EV SSL Certificate, extended validation ssl certificate, 256-bit encryption |
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| Specifications | Major Online Merchandiser sees a Big Drop in Shopping Cart Abandonment Following Deployment of VeriSi\ gn® Extended Validation SSL Certificates overstock.com case study : low res version EV SSL Certificate, extended validation ssl certificate, 256-bit encryption |
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| Content | CASE STUDY + Why Use Extended Validation SSL Certificates? In 2006, as a direct response to the rise in Internet fraud that was eroding consumer confidence in online transactions, a group of leading SSL (Secure Sockets Layer) Certificate Authorities (CAs) and browser vendors approved standard practices for certificate validation called the Extended Validation standard. To issue an SSL Certificatethat complies with this standard, a CA such as VeriSign must adopt extended certificate authentication guidelines and pass a WebTrust audit. The validation process requires the CA to authenticate the certificate applicant’s domain ownership and organizational identity, as well as the individual approver’s employment with the applicant and authorityto obtain the Extended Validation SSL Certificate on the organization’s behalf. The VeriSign Secured Seal has long been proven to communicate a comforting sense of security and integrity to online customers, and now VeriSign Extended Validation SSL Certificates clearly identify a Web site’s organizational identity. For example, if a site visitor using Internet Explorer 7 (IE7) goes to a Web site secured with an Extended Validation certificate, the browser’s address bar will turn green. Additionally, a new field to the right of the green address bar will toggle between the organization name listed in the certificate and the site’s SSL security provider, such as VeriSign. Having made the decision to deploy VeriSign Extended Validation SSL Certificates, implementation teams from both companies worked very closely together to share the tactical details of exactly what needed to take place. Atkinson reflected, “VeriSign’s expertise and experience made the transition to the new certificates quick and easy.” + All Part Of The Service All VeriSign EV SSL Certificates, including those deployed by overstock.com, come with EV Upgrader™, an innovative technology that enables IE7 on Windows®XP client systems to detect Extended Validation certificates and display the EV interface conventions just as it does on Windows Vista clients. VeriSign has built EV Upgrader into the VeriSign Secured Seal, enabling any site that currently displays the seal to automatically enable green bars for any Windows XP visitor using IE7. Atkinson commented, “I love that potential customers are reminded on every page of our Web site that our site is safe and secure. The green background behind our URL reinforces that overstock.com is a safe place for them to shop.” As a result of the enhancement, site visitors with browsers that interface with the new EV SSL Certificates now abandon their shopping cart 8.6% less than visitors without an EV-enabled browser. Atkinson concluded, “Deployment of the VeriSign Secured Seal and EV SSL Certificates was an easy decision. We’re ecstatic with the ease of implementation and the subsequent decrease in shopping cart abandonment.” 3 ©2007 VeriSign, Inc. All rights reserved. VeriSign, the VeriSign logo, and other trademarks, service marks, and designs are registered or unregistered trademarks of VeriSign and its subsidiaries in the United States and in foreign countries. 00024861 06-22-2007, 01-15-2008 Visit us at www.VeriSign.com for more information. “Deployment of the VeriSign Secured Seal and EV SSL Certificates was an easy decision. We’re ecstatic with the ease of implementation and the subsequent decrease in shopping cart abandonment.” Geoff Atkinson Marketing Chief of Staff overstock.com |
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